We participated in Automechanika Shanghai 2025, the world's leading international automotive trade fair, which this year broke new records and once again established itself as a key meeting point for the aftermarket, vehicle customization and innovative automotive technologies globally.
From November 26 to 29, 2025, the Shanghai National Exhibition and Convention Center brought together 253,691 visitors from 190 countries and regions, reinforcing Automechanika Shanghai's position as one of the world's most influential automotive trade shows.
Automechanika Shanghai 2025: Global Scale and New Industry Benchmarks
This year, the exhibition hosted 7,465 exhibitors from 44 countries across 383,000 sqm of exhibition space, creating a powerful platform for dialogue about the future of the automotive industry, technology, emotions, and new ways of interacting with vehicles.
For THOR, participation in Automechanika Shanghai 2025 marked a strategically important step in strengthening our international brand and expanding our global presence.
The THOR booth: A center of attention, excitement, and live interest
Throughout the exhibition, the THOR booth remained a constant focal point:
• We receive hundreds of visitors every day;
• We maintained ongoing negotiations with distributors, partners, and industry professionals;
• We connect with market representatives from Asia, Europe, the Middle East and America;
• We showcase the capabilities of THOR electronic exhaust systems through live demonstrations.
We received a great deal of positive feedback and praise, both for our products and for the design of our booth and our brand approach. Phrases like "this product is incredibly cool," "this sound creates real emotion," and "this is a whole new level" were heard time and time again, becoming the best possible validation of our work.
THOR: STORM and the updated THUNDER 2.0 product launches
One of the key moments of our participation was the presentation of the new and updated THOR products.
At Automechanika Shanghai 2025, we officially presented:
• STORM: a new speaker developed from years of experience and extensive customer feedback, offering an even more realistic, powerful and immersive sound that meets the demands of today's automotive market;
• THUNDER 2.0: an improved version of our flagship speaker, with enhanced performance, refined design and superior sound quality;
• An expanded product range, offering more options than ever before and allowing each customer to find a system that perfectly suits their preferences.
Interest in the new products was exceptionally high, both from industry professionals and car enthusiasts for whom sound is an essential part of the pleasure of driving.
THOR on the main stage: A conversation about the excitement and pleasure of driving
A special moment of our participation was the presentation of THOR on the main stage of Automechanika Shanghai.
We talked about what really matters:
• the role of exhaust sound in generating emotions;
• how sound influences the perception of a vehicle;
• Why the pleasure of driving is not just about power and design, but also about sound.
The audience response was incredibly warm and genuine. We received great participation, insightful questions, open discussions, and many personal conversations after the presentation. This confirmed once again that THOR's philosophy resonates with people all over the world. THOR is an international brand of electronic exhaust systems.
Automechanika Shanghai 2025 confirmed that THOR is a truly international company, speaking the same language as the global market: the language of technology, emotion, and passion for automobiles.
During the fair:
• We strengthened existing alliances;
• We laid the groundwork for new international collaborations;
• We drive the development of our products and our brand.
Thanks to those who make this journey possible
We would like to express our sincere gratitude to:
• The Automechanika Shanghai team for the excellent organization and the opportunity to participate in a world-class event;
• All visitors to our stand, for their enthusiasm, interest and trust;
• The professionals with whom we held daily conversations and negotiations about the future of the market;
• And to our current partners.
Their trust in THOR, in our products and in our vision allowed us to present ourselves on the global stage and show the world what we sound like:
with pride, power and style.
Shaping the future of electronic exhaust systems
Automechanika Shanghai 2025 was an important milestone, but not the end of the road. We continue to develop technologies, create new products, and consolidate our presence on the international stage, setting the standard in the culture of next-generation electronic exhaust systems.
THOR Electronic Exhaust: sound that awakens emotions.